New Makeup Line ISH to be Launched by Joey Maalouf and FabFitFun

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New Makeup Line to be Launched

FabFitFun is all set to launch the new makeup line ISH in collaboration with the renowned makeup artist Joey Maalouf.

New Makeup Line to be Launched

Image Source: ISH

With the #IMSMOKINGHOT hashtag recognition, FatFitFun, and Maalouf tend to take this makeup brand to an inspiring stand.

The debut product of the ISH brand is the ISH Contour Kit. The kit consists a highlighter, blush, bronzer and contour shade, all comprised of the highest quality, cruelty-free ingredients made in the USA.

The kit is available in two colors palette, one with Light/Medium and the other with Medium/Dark shades. It also carries a set of ISH brushes.



Image Source: ISH

To introduce the brand and the debut product more clearly in the market, ISH has revealed a tutorial based video that is personally hosted by none other then Maalouf.

“There are so many beauty products on the market, so it’s hard for women to find the best ones in a cluttered space,” says Maalouf. “We wanted to create a makeup line that is accessible and encourages consumers to experiment and have fun with makeup.”

Moreover, ISH has also partnered with social movement and online community I AM THAT GIRL. Through this partnership, 10 girls will get a chance to go through the self-confidence and self-esteem programs.

As published at , the contour kit will retail for $32 while companion brushes will retail for $18, $22 and $28, respectively.

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